Your business MUST be on Facebook today....

Large and small organisations are starting to engage the world through Facebook. It is a new and exciting platform that is hugely popular. The figures speak for themselves. 2 million Irish users, 28 million UK users, 500 million worldwide. 50% of these people use it everyday. It is one of the most used and growing applications on mobile devices. every organisation should at least consider Facebook as part of their marketing process.

WiLDFiRE provides Facebook strategy, Facebook technical design services and Facebook campaign execution. Below are some areas where we can help your organisation benefit from Facebook.

1.Social Media Strategy

Key to effectively marketing your organisation on Facebook is a clear plan, containing a vision, policy, objectives and targets. The strategy must integrate with the rst of your marketing effort. WiLDFiRE can host a social media workshop  and help you write a strategy document. The workshop will get you up to speed on what Facebook is and what the latest developments are. We then document a strategy with your team with a clear plan with objectives, roles and responsibilities.

2. Facebook Presence

There are a number of ways to setup your organisations Facebook presence which differ from how you setup an individuals account. It is vital that youget this right at the beginning. Once you are setup correctly it is crucial that your Facebook presence stands out from the crowd by tailoring the look and feel. WiLDFiRE designers can program in FBML (the language that allows you to customise your Facebook pages). Facebook pages that stand out attract more followers virally and improve your over all SEO ranking.

3. Facebook Applications

In addition to crafting your visual identify on Facebook, WiLDFiRE can also build applications to run on Facebook. These can be anything - competitions, games, calculators, animations etc. We can integrate applications to your website or run them as stand alone.

4. Facebook Events for Promotions

WiLDFiRE can help you market events or promotions on an ongoing basis. You just give us your events and we will do the donkey work of promoting them on your Facebook account.  For example, a local night club might want to create a Facebook Event each week for a special club night. Larger businesses might target them around major campaign target events. When you create Facebook Events, they are we will promot them on your Facebook Page. Plus, when Facebook users RSVP to your event (think “Sarah Malone is attending Friday Night Jazz at Lanagan's Night Club,” etc.), their friends see the updates on their profile or news feed.

5. Fan Accumlation

What good is a Facebook presence if you don't have a sizable following. WiLDFiRE run campaigns to boost your following among your target group. These can be creative campaigns that attract followers virally or through Facebook targeting ads. Facebook’s Social Ads platform makes it easy to target your spend to a very specific age, gender, and geographic audience. (You can even target based on words they’ve put on their profile.) Social Ads throws fuel on the flames of the “natural” viral distribution you’re already getting from Facebook’s feed system, and you only pay for performance!

6. Integrate Facebook with your Website

If your website is an important channel to you, WiLDFiRE can connect your site to Facebook and viza versa. Facebook and other social media plug-ins allows contect from your social media account to display on your website.  Wall posts, Friend Pile, Activity feeds can all be integrated onto your site. For example, with Facebook Connect, you can publish updates like “David Walsh just ordered a Pizza from Pizza House in Dundrum” to your customers’ Facebook profiles, where they are seen by thousands of friends.

7. Add Facebook Share Links to Your Website

We can insert the Share button onto products, services or news articles on your site. Adding Facebook “share” links is the simplest step you should take to get your URL floating around Facebook.

Talk to one of the team in iPLANiT's WiLDFiRE about how we can help you benefit from Facebook.

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